Legal protection of the means of individualization of individuals in the context of the development of digital technologies

The article reveals the basic concepts associated with the individualization of individuals as subjects of rights, with the main focus being on the relationship between the concepts of “individualizing characteristics of an individual” and “means of individualization of an individual.” The features of identification and authentication of subjects of legal relations, implemented using digital technologies, are revealed. The threats associated with the unauthorized use of means of individualization of individuals related to biometric personal data through the use of digital technologies have been identified. The author argues that in the light of the development of artificial intelligence technologies, which make it possible to create synthesized dynamic images and synthesize a person’s voice, the institution of consent to the use of personal data requires revision in favor of other instruments of legal protection, one of which is a license agreement granting the right to use biometric means of individualization individual.

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